To celebrate 30 years of Nike Air and the release of the Nike Vapormax, we integrated the local sneakerhead and cultural community to create the largest Air Max Day moment in the United States – Air La Brea.
_Client: Nike X The dFm
_Nike Air Max Day: Sneakeasy
_Event Branding
_2017
_Client: Nike X The dFm
_Nike Air Max Day: Sneakeasy
_Event Branding
_2017
As part of the experience we built an immersive timeline display showcasing the evolution of the Air Max system. From the birth of the Air Max 1, the timeline covers all of its predecessors up to the launch of the Air Vapormax.
_Client: Nike X The dFm
_Nike Air Max Day Heritage Timeline
_Event Branding: Information Graphic
_2017
_Client: Nike X The dFm
_Nike Air Max Day Heritage Timeline
_Event Branding: Information Graphic
_2017
The Hurley Printing Press was brought in to produce screenprinted posters as giveaways to those in attendance. Our team was tasked with designing several various graphics for attendees to pick and choose.
_Client: Nike - Hurley Printing Press X The dFm
_Nike Air Max Day
_Event Branding: Posters
_2017
_Client: Nike - Hurley Printing Press X The dFm
_Nike Air Max Day
_Event Branding: Posters
_2017