Hosting guests and influencers from over 25 countries, the Maybelline House brought the Maybelline brand to life during NYFW. dFm handled all variables of the execution, from creative to production, concept to completion.
The four-day event included a built out raw retail space on the Lower East Side, a fully equipped video content studio for influencers to make original content. Guests also had the chance to attend master classes and meet & greets with Adriana Lima, Josephine Skriver, Shayla Mitchell, and Emily DiDonato, among others. We capped off Maybelline House’s first NYFW run with an exclusive, celebrity-filled wrap party at Mr. Purple.
_Client: Maybelline New York x dFm
_Maybelline House New York Fashion Week
_Brand Identity
_2018
The four-day event included a built out raw retail space on the Lower East Side, a fully equipped video content studio for influencers to make original content. Guests also had the chance to attend master classes and meet & greets with Adriana Lima, Josephine Skriver, Shayla Mitchell, and Emily DiDonato, among others. We capped off Maybelline House’s first NYFW run with an exclusive, celebrity-filled wrap party at Mr. Purple.
_Client: Maybelline New York x dFm
_Maybelline House New York Fashion Week
_Brand Identity
_2018
For the event we built a subway themed entryway. Custom Maybelline branding was used throughout using specific colors from their product line. This entryway also served as photo moment for attendees to share on social platforms.
_Client: Maybelline New York x dFm _Maybelline House: Superstay Matte Ink Express _Brand Identity: Signage and Environmental Graphics
_2018
_Client: Maybelline New York x dFm _Maybelline House: Superstay Matte Ink Express _Brand Identity: Signage and Environmental Graphics
_2018
As part of the experience, we built an immersive faux bodega showcasing Maybelline’s product line.
Several bodega items were designed and produced to fill the shelves as part of the branding.
_Client: Maybelline New York x dFm x Monolith Collective _Maybelline House: Bodega Lemonade _Brand Identity: Signage and Environmental Graphic
_2018
_Client: Maybelline New York x dFm x Monolith Collective _Maybelline House: Bodega Lemonade _Brand Identity: Signage and Environmental Graphic
_2018
The Maybelline Customization Lab plays off the personalization of beauty and offers premium service to guests. At the lab, guests are matched to their perfect Maybelline Superstay Liquid Lipstick as a takeaway item.
_Client: Maybelline New York x dFm
_Maybelline House: Maybelline Lab
_Brand Identity: Signage and Environmental Graphic
_2018
_Client: Maybelline New York x dFm
_Maybelline House: Maybelline Lab
_Brand Identity: Signage and Environmental Graphic
_2018
Prior to the event, a touring bus was utilized to bring awareness to the upcoming Maybelline House. This helped direct consumers to information on the event’s website.
_Client: Maybelline New York x dFm
_Maybelline House: Bus Wrap
_Brand Identity: Signage and Environmental Graphic
_2018
_Client: Maybelline New York x dFm
_Maybelline House: Bus Wrap
_Brand Identity: Signage and Environmental Graphic
_2018